INDUSTRY:
WEDDING PLANNER
CLIENT:
SOMETHING BLUE
YEAR:
2026
EXPERIENCE:
BRANDING, WEBSITE
Something Blue
about.
Something Blue is the wedding planning and coordination business of the lovely Amie. And it’s safe to say, she puts her whole heart into it.
From our very first chat, I knew this was going to be an exciting one. Then Amie told me the beautiful story behind the Something Blue name and, yep… I was sold. This wasn’t just a pretty brand waiting to happen. There was real meaning behind it.
Amie genuinely cares about every wedding, every couple and every tiny detail (the kind most of us wouldn’t even think about). That passion is such a huge part of Something Blue, and I wanted the brand to feel every bit as thoughtful, personal and full of heart as the person behind it.
the brief.
The mission? Give Something Blue a brand that felt as good as the service behind it.
Amie needed more than a nice logo and a few pretty colours. We wanted to build a proper brand world. Something recognisable, full of personality and ready to grow alongside the business.
So, we went all in.
A brand-new logo, colour palette and submarks kicked things off, followed by a completely new website to give Something Blue a digital home it could be proud of. I also helped shape the website copy and SEO, making sure it wasn’t just looking lovely, but doing its job too.
The end goal was simple: give Amie the tools to show up confidently, online and offline, and create a brand that gives couples a little taste of the Something Blue experience before they’ve even said hello.
