INDUSTRY:
WINERY & VINEYARD
EMPLOYER:
BALFOUR WINERY
YEAR:
2025-PRESENT
EXPERIENCE:
SOCIAL MEDIA, EMAIL, CONTENT CREATION, PRINT
Balfour Winery
about.
Balfour Winery is where you’ll find me Monday to Friday (and, let’s be honest, the occasional weekend too).
As Senior Marketing Executive, I get to work across pretty much every corner of the brand. From social media, email and digital campaigns to events, festivals, tourism and, of course, selling some rather lovely English wine.
It’s also where I’ve been able to put a lot of my marketing thinking into practice. Growing audiences, getting more people through the door, filling events and finding new ways to turn followers and subscribers into actual customers.
So, while Balfour isn’t a freelance client, it’s a pretty big part of my work and some of the marketing I’m most proud of has happened right here.
testimonial.
Very un-British of me, I know.
We’re supposed to be humble, play things down and absolutely NOT shout about ourselves. But I’m going to have to toot my own horn on this one. Just a little.
And, of course, toot the horn of the brilliant team at Balfour too because none of this was on my lonesome.
The proof is in the pudding (or perhaps the wine?). We’ve grown Balfour’s social presence significantly, becoming the most-followed UK winery on Instagram. Visitor numbers are up year on year, our email campaigns regularly help sell out events and drive product sales, and our annual festival welcomes more than 2,000 people across the weekend… or closer to 3,000 when we’re talking a Bank Holiday.
From building email journeys that sell wine, to campaigns that get people off Instagram and through the winery doors, there are plenty of numbers I’m proud of.
So there you have it. A testimonial from me, about me.
Imy Rowlinson
Me (lol)
